Understanding Science Denial

In this TEDxUNB talk from 2021, Richelle Witherspoon explores why some people fall for false or pseudo-scientific information while others don't. Her conclusion surprised her: the two groups have much more in common than either would like to believe.

What the talk covers

• Why science denial isn't simply a lack of intelligence or education
• How everyone, believers and skeptics alike, relies on shortcuts when judging information
• Questioning your own information habits before judging others
• Principles of persuasion that focus on how beliefs form, not just on facts

Why it matters

Research on science communication supports her point. Beliefs are tied to identity, values and trust, so presenting more facts often doesn't work, and can make people dig in. Approaches that respect people's concerns, build trust, and explain how we know what we know tend to work better. Recognizing that we all share the same mental shortcuts is a good starting point for more productive conversations.

Related reading: Strategies to Counter Antiscience, Critical Thinking and Restoring Trust in Science.